E-MAIL nicolehp@mac.com

PROFILE       A creative marketing and communications leader specializing in customer-focused strategies.

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Areas of Expertise: Inclusive Leadership, Marketing Strategy (B2B, B2C), Team Development, Change Management, Visual Storytelling, Brand Experience Design, Marketing Insights, Creative Ideation

EXPERIENCE          

Georgia Power / Marketing & Communications Leader, 9/2022 - 1/2024

  • Led and mentored newly established marketing and internal communications teams, shaping organizational strategy and success metrics, while also creating an inclusive team culture. 

  • Partnered with program leaders to develop and lead the implementation of integrated, multi-channel marketing strategies for a portfolio of energy solutions, increasing program engagement 38% YoY (2022-2023 YTD) and contributing to program enrollment and product revenue goals.  

  • Led market research initiatives that informed customer segmentation and targeted marketing strategies for energy solutions, resulting in a 32% increase in digital engagement (2022-2023 YTD) and average e-mail open rates of 29+% among key customer segments. 

Georgia State University / Adjunct Professor, Marketing Department, Robinson College of Business, 1/2017 - 1/2024

  • Instructed and mentored business students in a marketing course focusing on topics including narrative development, persuasive communication, personal and organizational credibility, and emotional intelligence.  

Georgia Power / Manager, Product Management, 6/2021 - 9/2022

  • Led and empowered product management team in the development of targeted, multi-channel product marketing strategies that connected customers with home energy solutions, resulting in $2.5M in annual net income.

  • Leveraged technologies, customer insights, and analytics to develop personalized user experiences, resulting in increasing digital engagement, product enrollments, and positive customer sentiment.

Georgia Power / Community & Economic Development Marketing Manager, 6/2015 - 6/2021

  • Established and led the organization’s award-winning marketing team, introducing innovative roles, attracting top-tier talent, and transforming the team into a companywide marketing “center of excellence.”

  • Created customer-centric, multi-channel marketing strategies that positioned the organization as an industry leader, effectively promoting research and engineering products/services, while also supporting community investment and job creation goals.

  • Crafted a persuasive brand narrative and content strategy, elevating the C&ED team as thought leaders in target industries and resulting in year-over-year upticks in organic lead generation.

  • Transformed digital channels and converted meeting spaces into dynamic storytelling platforms for engaging prospects, integrating virtual reality and one-of-a-kind immersive experiences.

Alliance Theatre / Loaned Executive by Georgia Power, Interim Marketing Director, 1/2020 - 3/2020

  • Developed creative marketing strategies and content to increase ticket sales and subscriber engagement.  

Georgia Power / Community & Economic Development Business Development Director, 5/2007 - 6/2015

  • Marketed Georgia as the preferred business location to targeted domestic and international businesses in a competitive environment, generating organic leads for new projects through relationship management and industry events.

  • Led cross-functional project teams and managed all aspects of the competitive site selection process for industrial and commercial companies considering Georgia for a new or expanded business location. Successful projects represent more than 4,500 new jobs and $240 million in capital investment.

Georgia Power / Project Executive, Supply Chain Management & Supplier Diversity, 2/2006 - 5/2007

  • Assisted in the development and successful implementation of a consolidated Georgia Power and Southern Company Supply Chain Management strategy.

  • Created and implemented communication tools for business unit leaders, including presentations, video messages, internal and external website content, and digital newsletters.

  • Led initiatives to strengthen relationships with diverse suppliers and grow their partnerships with Georgia Power.

Southern Company / Senior Communication Specialist, 2001 - 2006

  • Developed and executed marketing communication strategies and initiatives that positioned the unregulated energy marketing organization as the preferred wholesale energy provider in the Southeast, strengthening relationship-based marketing and improving sales results.

  • Created and implemented internal communication strategies to support business unit goals, including Information Technology, Supply Chain Management, and Generation and Energy Marketing.

WorldCom, Marketing Communications Project Manager, 2000 - 2001

J. Walter Thomson Worldwide, Advertising Coordinator, 1999 - 2000

SBC Advertising, Account Services Intern, 1998 - 1999

National City Bank Corporation, Marketing Coordinator, 1996 - 1998

COMMUNITY LEADERSHIP    

ChooseATL, Advisory Council Member, 2017 - 2019
French American Chamber of Commerce, Board Member, 2008 - 2015
United Cerebral Palsy of Georgia, Board Member and Marketing Committee Chair, 2005-2007
Everybody Wins! Atlanta, Board Member and Marketing Committee Chair, 2005-2008
LEAD Atlanta, Graduate, Class of 2005

FEATURED SPEAKING ENGAGEMENTS

Georgia Power, “LinkedIn for Business Development” Seminar, Featured Speaker, 2019
Georgia Power, “Presenting with Purpose” Seminar, Featured Speaker, 2019
Georgia Marketing Summit, "Social Media Marketing” Panel Member, 2019
SXSW, “Beyond Video” Panel Member, 2018
International Association of Business Communicators, "Developing Award-Winning Campaigns” Panel Member, 2015

EDUCATION      

MBA, Georgia State University, Marketing Concentration
BSBA, The Ohio State University, Double Majors in Marketing and International Business, Minor in French

AWARDS        

Gold Hermes Creative Award, Association of Marketing & Communication Professionals
“SelectGeorgia.com" in the category of B2B Websites

Platinum Hermes Creative Award, Association of Marketing & Communication Professionals
"GA Experience VR App," in the category of Virtual Reality
"Georgia Experience Center" in the category of Interactive Brand Experience

Awards of Distinction, Communicator Awards
B2B Website Design
Virtual Reality, Best Use of Immersive Video
Virtual Reality, Business Mobile App

Award of Excellence, Communicator Awards
Interactive Marketing

Gold Awards, MarCom Awards
B2B Website Design
Virtual Reality, Business Mobile App

Platinum Award, MarCom Awards
"Georgia Experience Center" in the category of Interactive Brand Experience

Summit Emerging Media Awards, Emerging Media Leader

IABC Gold Quill, “Summer Movie Series” - in the category of Direct Mail

CERTIFICATIONS & TRAINING

Google Analytics Certification, Google Fundamentals of Adobe Target Course, Adobe Learning Services
Digital Marketing Certification, HubSpot Academy
The Power of SEO MasterClass, MarketingProfs
Leading Your Team Through Change, Mike Derezin
5 Voices Leadership Training Program, Giant Worldwide

TECHNICAL SKILLS              

Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Monday.com, Asana, Sprout Social, Hootesuite, Facebook/Instagram Ad Manager, Content Management Systems, Google Analytics, Google Tag Manager, Usability Testing Programs, OnFirstUp