Business as (Un)usual

Georgia Power Community and Economic Development sells the state of Georgia to businesses around the world. Since decision-making in economic development is based largely on data, communications in this industry tend to target only the intellect. My team reinvented the Georgia Experience Center, to connect with our prospects’ emotions as well as their intellect. Using the space as a storytelling medium, I led the development and creation of two one-of-a-kind installations that creatively deploy technology to facilitate human conversation and connection.

A Space Built on Story

Your brand is more than a logo or an ad. It’s the feeling people get when they interact with you - online or in-person. I headed the conceptualization, design and construction of the physical space that has become an integral part of Georgia Power’s brand experience. Welcome to the Georgia Experience Center.